When Rich Yado accepted the Volunteer of the Year award at the Phoenix Business Journal’s 2025 Corporate Philanthropy Awards, he spoke from the heart. No script, no corporate talk, just gratitude and perspective.
“You know, growing up in South Phoenix, you never really picture yourself in rooms like this,” Yado told the crowd. “Because you just don’t grow up with much, you know. But what you do have, you’re taught to share with others. So it was that community and my family that taught me to put others first, always.”
That message of humility and purpose is exactly why Yado was recognized. His work as Communications Director at Rafi Law Group and leader of its charitable arm, Rafi’s Hope, has become a model for what it means to lead with service. Under his direction, the firm’s outreach efforts have helped children and families across Arizona. So far in 2025, Rafi’s Hope has contributed more than $350,000 and logged over 1,500 volunteer hours through programs that include backpack drives, food drives, and family meal service events.
But for Yado, it has never been about the numbers. It’s about people and the impact that comes from consistency. “I really can’t say this award is just for me,” he said. “It’s really for everybody that’s out there putting in the work and investing back into their neighborhoods.”
That spirit of teamwork is deeply embedded in his leadership. Working closely with the talented creative professionals at Rafi Studios, Yado helps shape storytelling that amplifies community voices and inspires others to get involved. Their work focuses on real stories of hope and perseverance, bringing a personal connection to every campaign.
During his speech, Yado thanked those who shaped him most. “I just really have to thank my family for keeping me motivated and keeping me grounded. I have to thank my Rafi’s Hope and Rafi Law Group team for just being amazing. For putting in the work and turning ideas into impact.”
He also made a point to recognize his mentor, Brandon B. Rafi, the founder of Rafi Law Group. “I really have to thank Mr. Brandon B. Rafi for first believing in me but also showing me what true leadership and service look like. Brandon, you really have the biggest heart out of anyone I’ve ever met and I have to share this with you. Thank you.”
From the streets of South Phoenix to the center of Arizona’s business community, Rich Yado’s story is proof that when you stay grounded in gratitude and lead with heart, everyone rises with you.
